Meta revealed numbers that show Reels videos are growing rapidly among both users and advertisers and are quickly catching up to the ByteDance-owned TikTok app that is beloved by young users and has reshaped the social media landscape.
Reels Revenue: Meta says the rags-to-riches growth of Reels, which are viewable on both Facebook and Instagram, speaks in part to the company s improving recommendation software, long the Chinese-owned rival s strong point.