Sahil Kumar used to have more than 1.5 million followers on TikTok – four years later, only 94,000 people follow his folk dances on Instagram after India’s ban on the Chinese-owned app.
The Good Glamm group is looking to go public. But before that, it needs to speed up its growth and achieve profitability. Expanding overseas, the company believes, will help it hit these milestones. While the company has made some super smart moves, there are problems simmering in the background.
Choreographer Sahil Kumar found fame showcasing folk dances on TikTok, but his profile has been dormant since the video he posted four years ago supporting India's decision to ban the platform.