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“Most young and not-so-young corporates are hungry for information”: Dr Sandeep Goyal, Rediffusion Share Via: The managing director of Rediffusion breaks down the agency’s latest news curation initiative. Ad agencies often offer a wide range of services – starting from creative work, to strategic planning, execution and shooting of ad films. Rediffusion’s latest offering is a ‘catch-up’ news site, called ICYMI – In Case You Missed It. The site is targeted at marketing and advertising folks, who want to ‘catch up’ with the latest news across 30 categories. Some of these categories include digital advertising, artificial intelligence (AI), virtual reality, e-commerce, fintech and crypto, entertainment and gaming, among others. Currently, about 10 of the proposed 30 domains are active on the site. The rest will be populated in the next couple of weeks. Articles of interest will be constantly updated every hour.

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