Knowing how to market a game is not an innate skill for a lot of developers.
Small teams in particular, or those working on a project for the first time, might choose to focus on making the title more than promoting it.
It doesn t help that the number of tools at the disposal of game developers has grown exponentially in the last decade, making it difficult to know where to start, which platforms to target, and how.
Social media has become essential when going to market, whether as community tools to gather fans, or as advertising platforms.
It s a topic the GamesIndustry.biz Academy covered in the past. Earlier this year, Phoenix Labs RuthAnne Berry talked about using social media to meet your game s goals, and in a GDC talk last year Chris Zukowski gave tips for indie developers who hate marketing, which was heavily focused on social networks.
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