to portugal and spain, with the aim of rebuilding his country s ties with europe. lula da silva is facing criticism after suggesting that ukraine and russia shared the blame for their current conflict. you re watching bbc news. time now for talking business with aaron heslehurst. hello, everybody. a very warm welcome to talking business weekly with me, aaron heslehurst. let s go and take a look at what s on the show. the cost of living has been going through the roof, but can it possibly go up even more? and do prices ever really come down? we re going to be looking at how those prices get set and what goes on behind the scenes between growers, suppliers and the shops themselves. i m going to be discussing all of that with this crack team. there they are. commodities expert kona lasker haque can tell us where the markets think prices of raw materials are heading. kai markus mueller, who s the neuroscientist who gives us the psychology behind the way shops set their prices. an
Oklahoma Traffic Rule 2024 Update: Understanding the Right Turn on Red Rule
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Ohio Traffic Rule 2024 Update: Understanding the Right Turn on Red Rule
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written the book on this. it s called the invisible game: the secrets and the science of winning minds and winning deals. kai markus mueller, a real pleasure having you on this show. and, kai, let s start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but i ll tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default, and we have trouble thinking about the renewal, wejust let it go. then there are things like red signs for discounts. people have learned these things, over and over that red signs give you pleasure. people believe that they get a good deal, despite the fact that they are actually playing a game that is set by the company that sells these products. and, kai, i m wondering,
written the book on this. it s called the invisible game: the secrets and the science of winning minds and winning deals. kai markus mueller, a real pleasure having you on this show. and, kai, let s start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but i ll tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default, and we have trouble thinking about the renewal, wejust let it go. then there are things like red signs for discounts. people have learned these things, over and over that red signs give you pleasure. people believe that they get a good deal, despite the fact that they are actually playing a game that is set by the company that sells these products. and, kai, i m wondering,