Washington grower-shipper optimistic about solid start of 2021 for apples and pears
January apple and pear data provide a glimpse of the year ahead. Trends to heed: organic apple and pear sales continue to grow, Cosmic Crisp® apple rises in rank in its sophomore year and proprietary apples, such as Autumn Glory®, drive category growth. The following information is based on Nielsen reports ending January 23, 2021.
Organic apple and pear sales were strong in January, as they have been for much of 2020. This is a trend to watch, as organics assume a higher share of both categories. Organic pears were up 34 percent in dollars and 38 percent in volume. Organics represented 14 percent of total pear sales and 11 percent of volume.
Aisle of Red Pears Display Challenge Pt 2
Friday Jan 22nd, 2021
The Pear Bureau’s Kathy Stephenson says it’s a great time to eat healthy …
STEPHENSON … “Our efforts right now, especially during February, which is ‘Red Heart Month,’ what a great time to highlight the red pear. The best time to see it on the shelf is right now! So, we thought we’d put together this very simple contest in order to get participation.”
Stephenson says just take a picture of your 12-square foot red pear display and upload it to instantly win a $25 gift card …
STEPHENSON … “It’s a great opportunity for them to earn a reward for just putting in a few more red pears on an endcap or building out a small display. So, participation is rewarded for everyone.”