Media contact: MPI media team It’s possible to produce a beef patty sustainably across the supply chain in New Zealand, a year-long trial has shown. Key players in the red meat industry partnered with the Ministry for Primary Industries’ (MPI’s) Sustainable Food & Fibre Futures fund to develop a model for producing independently verified sustainable beef through the entire supply chain. The project aimed to help meet the growing demand for ethically sourced and sustainable products. “The project showed that New Zealand can do this, and the model can be scaled up – so this really is an encouraging milestone,” says Steve Penno, MPI’s director investment programmes. “It provides transparency to customers and the public in a way that hasn’t been possible before.”
Press Release – Ministry For Primary Industries Its possible to produce a beef patty sustainably across the supply chain in New Zealand, a year-long trial has shown. Key players in the red meat industry partnered with the Ministry for Primary Industries (MPIs) Sustainable Food & …
It’s possible to produce a beef patty sustainably across the supply chain in New Zealand, a year-long trial has shown.
Key players in the red meat industry partnered with the Ministry for Primary Industries’ (MPI’s) Sustainable Food & Fibre Futures fund to develop a model for producing independently verified sustainable beef through the entire supply chain. The project aimed to help meet the growing demand for ethically sourced and sustainable products.