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Diageo buys Lone River hard seltzer brand 9th March, 2021 by Nicola Carruthers
Smirnoff owner Diageo is expanding its presence in the hard seltzer market with the acquisition of Far West Spirits, producer of the Lone River Ranch Water brand.
Each Lone River Ranch Water hard seltzer can contains 80 calories and has an ABV of 4%
Founded in 2019 by Texas local Katie Beal Brown, Lone River is inspired by the Ranch water cocktail – a drink enjoyed by Brown’s family for generations.
The Lone River hard seltzer brand has been influenced by the ‘spirit of west Texas and its sense of adventure’.