By Edward Devlin2021-01-26T09:14:00+00:00
The business, backed by Waitrose CEO James Bailey, plans to use the money to increase UK distribution, expand overseas and develop new products
Canned wine start-up Hun has smashed its £400,000 crowdfunding target within 72 hours of launching the campaign.
The business, which is backed by Waitrose CEO James Bailey, plans to overfund to £600,000 after raising more than £450,000 from 140 investors following the pitch going live on the Seedrs platform.
Hun plans to use the money to increase distribution across the UK, expand overseas and develop a red wine and a non-alcoholic variant.
Since founder Mark Woollard launched the business less than a year ago, Hun has secured a national listing with Tesco and became the first canned wine to be invited into the Amazon Vendor programme.