ANN/THE KOREA HERALD – Korean food giant CJ CheilJedang’s success in globalising its K-food portfolio has been recently chosen as a subject for a case study at a Harvard Business School lecture in the United States (US). This is the first time a Korean food brand to be featured in such a capacity at the […]
Korean food giant CJ CheilJedang s success in globalizing its K-food portfolio has been recently chosen as a subject for a case study at a Harvard Business School lecture in the US. This is the first time a Korean food brand to be featured in such a capacity at the HBS, according to CJ CheilJedang. Titled "CJ Foods: The Path to Global Food Leadership," the research delves into the company s managemen.
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