reporter: the army making some changes when it comes to recruitment with new ways to reach young people that include using hip hop an social media. jennifer griffin is live at the pentagon. so, why does the army need a new recruiting strategy? had it gotten a little stale? reporter: in essence, dana, because 70% of americans age 18-24, the key target age for military recruiters, are not fit enough to serve in the u.s. military. for the first time since 2005, the u.s. army missed its recruiting goal in 2018. most of those who did sign up came from the south and midwest, not from urban coastal cities. so two young army recruiters came up with this hip hop video. respect, earn more paying a mortgage, honor, integrity reporting and serving soaring confidence is pouring the army, king of the jungle glory reporter: the video s called
security, you should be concern about business visas and student visas. we are all concerned about security. but refugees go through extensive, extensive vetting and so to target this particular agreement seems like completely misplaced energy in terms of national security. meanwhile, the ban on muslims is also greatly endangering our national security because it feeds right into isis s recruiting strategy who say that america is against islam, is doesn t respect it and is conducting a war against it. and so there has been several actions in the last few days that really damage our national security and our leadership in the world. what about putting iran on notice as the national security adviser did? iran has been aggressive, has fired missile tests, has gone after saudi ships and u.s. war ships. absolutely. and so the administration needs to carefully think about where
al qaeda. they are referring to him as a terrorist within it proudly announced his death. isis has not always been consistent in its recruiting strategy or how it carries out attacks, cnn s, jim scuitto learned more this year. early on the focus on u.s. law enforcement, counterterrorism officials, has really been potential isis recruits here in america who attempt to travel to the war zones if iraq and syria, join the fight there and possibly come back and bring jihad home. more and more the focus on potential recruits who never leave europe or elsewhere, never go to the war zone, stay at home and carry out jihad, real lip on their doorstep. now that change could be due in part to those tougher controls. the efforts to identify and stop
funding and people which 300 are americans and these are shoft targets and this, hopefully, will see this is a world war. and what if they don t have to join? anymore? what if this is for all intents and purposes someone looking who believes in the ideology? what then? that is part of the recruiting strategy. i think, trace, that that is
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