25 May 2021
Tourism Tropical North Queensland (TTNQ) has appointed PEPR Agency as its preferred communications partner to drive visitation to Cairns and the Great Barrier Reef.
Under the destination’s tagline ‘See Great, Leave Greater’, PEPR will work with the TTNQ public relations and marketing teams across publicity and brand campaigns, along with consumer and trade communications, to position the region as the country’s most vibrant nature-based destination.
TTNQ chief executive Mark Olsen said: “After a competitive pitch, we’re delighted to have PEPR Agency on board. We especially welcome PEPR’s destination marketing experience and extensive industry contacts.
“It’s a crucial time for the domestic travel market, and we’re ready to welcome travellers to Tropical North Queensland inviting them to see great and leave greater.
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