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TBWA\Dublin Tackles Switching in New Campaign for Laya Healthcare
December 11, 2020
With the all-important switching season underway in the Irish health insurance market, TBWA\Dublin has launched a new campaign for Laya Healthcare.
The campaign addresses one of the most difficult parts of bringing in new members- getting them to switch from their existing health insurance provider.
TBWA\Dublin worked the health insurance provider to identify the benefits of switching as well as some of the hesitations. According to Shane Kelly, senior strategist with TBWA\Dublin:
“More than auto-renewal-by-default, we know we’re up against an often-misguided resistance to switching here. We felt the best way to dismantle that was to address it. We hope we leave anyone closing in on a renewal feeling that they must check out laya first.”