Microsoft Experience Center Asia: Reimagining the future through partnerships
December 21, 2020 | Microsoft Stories Asia
By Rebecca Hick, Director, Experience Center Asia.
A chief information officer of a regional carmaker group was feeling frustrated. He realized that he was sitting on troves of valuable data, but much of it was locked away in siloes or shackled to outdated processes. He couldnât effectively mine the data to give company leaders the insights they needed to understand their fast-changing market and customers.
For help, he turned to Microsoftâs Experience Center Asia (ECA), a regional flagship facility in Singapore designed to be a state-of-the-art destination for digital transformation. But the Experience Center Asia team was facing its own challenge: just months after cutting the ribbon on the center, the COVID-19 pandemic forced the shutdown of the physical space.