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What Are the Issues in Epic s Court Battle with Apple?

What Are the Issues in Epic s Court Battle with Apple?
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The Epic v Apple trial hinges on one important antitrust question

Last week, on the first day of the trial in Epic Games’ antitrust lawsuit against Apple, Apple’s attorney made an argument that amounted to “we shouldn’t even be here.” The dispute between the two companies began last year when Epic intentionally broke Apple’s rules by setting up its own in-app payment system in the iOS version of its game Fortnite, getting banned from the App Store in the process. Thanks to that stunt which included a very pointed parody of Apple’s famous “1984” ad that cast the once-rebellious device-maker as the modern internet’s Big Brother the two companies are now embroiled in a dispute that could impact the future of the App Store, one of the most important, and lucrative, gateways in tech. If Epic prevails in the suit, it would likely be free to create its own app store on iOS devices, where it could distribute its games and apps from other developers. That would break Apple’s “walled garden,” siphon off millions of dollars of Appl

In Apple versus Epic Games, courtroom battle is only half the fight | Money

Monday, 03 May 2021 07:18 AM MYT Win or lose at the trial, Epic Games, which has pursued an aggressive public relations campaign against Apple alongside its court pleadings, may have already accomplished a major goal: Drawing Apple squarely into the global debate over whether and how massive technology companies should be regulated. Reuters pic Subscribe to our Telegram channel for the latest updates on news you need to know. SAN FRANCISCO, May 3 Epic Games faces an uphill legal battle against Apple Inc in an antitrust trial starting today, and a defeat for the maker of Fortnite could make it harder for US government regulators to pursue a similar case against the iPhone maker, legal experts said.

Epic Games: In Apple versus Epic Games, courtroom battle is only half the fight

We ll soon meet in your inbox. Please wait. Apple has mostly succeeded in staying out of the regulatory crosshairs by arguing that the iPhone is a niche product in a smartphone world dominated by Google s Android operating system. But that argument has become harder to sustain with the number of iPhone users now exceeding 1 billion. Epic alleges Apple has such a strong lock on those customers that the app store constitutes a distinct market for software developers over which Apple has monopoly power. Apple is abusing that power, Epic argues, by forcing developers to use Apple s in-app payment systems - which charge commissions of up to 30% - and to submit to app-review guidelines the gaming company says discriminate against products that compete with Apple s own.

Epic Games: In Apple versus Epic Games, courtroom battle is only half the fight, Marketing & Advertising News, ET BrandEquity

Epic Games: In Apple versus Epic Games, courtroom battle is only half the fight, Marketing & Advertising News, ET BrandEquity
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