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Andy Shovel and Pete Sharman, founders of THIS vegan products “Hopefully with some messing around and fun, we can make it easier for first-timers this time around.” Andy described Brighton as “basically the UK’s plant-based mecca” and said THIS has also partnered with restaurants in the city, including Patty and Bun and Pho. He said: “We’ve also just launched the ‘Tribute to Jamaica’ plant-based burger featuring THIS Isn’t Bacon with Honest Burgers. “It’s one of the best burgers I’ve ever eaten and I used to run a burger chain where I literally tried thousands of them.”