the right tools, this technology can help people take that first step a little bit easier and connect to the right services. this is about augmentation in those communities. what we are not seeing being solved with al though is the lack of digital infrastructure, where conductivity is already an issue, it does not. it limits the use of ai in many ways. i would say there is a real need to improve the underlying infrastructure, so we can start using and reaping the benefits of ai for everyone. where do you see the most potential, from a development angle, for al to be used? i see the most potential in areas where there is a lot of knowledge and information already available but the applications of it have not really fully come to fruition, so one example is in the world of law. where we have huge amounts
but the application is pretty global at this point. as is the talent that is involved in developing it. and how have you seen the reaction from developing economies? i have done a lot of work in building ai solutions for communities around the world in supporting them, using these tools to get access to services, such as helping them understand the law, or issues around mental health, in many communities around the world. i have done a lot of work in south africa, india, and so on. and what we are seeing is the impact of this technology is so much more scalable in communities where there are access issues from the get go. it is not a replacement of human skills, it is an augmentation where we just don t have critical infrastructure at a fast enough pace. to give you an example, in communities where front line workers are overworked, exhausted, do not have
even though we don t know what they are yet. you are scaring me in some ways, but i will end on that. a real pleasure having you on the show. thank you for your time. ok, so far in the show, we have beenjudging the risks and rewards of artificial intelligence and my next guest says companies that failed to capitalise on al tools will risk losing out. he should know, he created the worlds largest advertising company from a standing start. these days, he is using technology to disrupt the old ways of working at his new company. at his new company sa capital. martin, a real pleasure having on the show. let s start with this, because the show this week is all about balancing the positive and the negatives of ai. in advertising, your business, what are some of the positives and negatives, as you see them? just briefly, i think there are five big positives. the first is we are going to see an improvement in productivity on copywriting and visualisation. basically, we will be able
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dress. its users artificial intelligence dress. its users artificial intelligence to dress. its users artificial intelligence to change i dress. its users artificial i intelligence to change how dress. its users artificial - intelligence to change how a picture looks adding bits, taking stuff away or even creating a whole new parts to the background. it is the latest software putting ai into people s hands. lode latest software putting ai into people s hands. people s hands. we are exhilarating people s hands. we are exhilarating faster - people s hands. we are exhilarating faster than j people s hands. we are i exhilarating faster than we thought. project firefly, our foundational model for imaging is often the fastest beta stock that we added. we added generative fill and adoption has been inspiring for us and you will see as we keep introducing i think the pace of adoption and exhilaration is something that is very exciting. something that is very exciting- something that is