Megan Thee Stallion and Planet Fitness have entered into a partnership which introduces the rapper as "Mother Fitness" – a fictional character inspired by a fierce fitness-goddess, who encourages members to leave behind the barriers, intimidation and high prices found at other gyms. 'Mother Fitness' sings the praises of Planet Fitness – home of the Judgement Free Zone, to find their Big Fitness Energy, with Megan writing on her socials: "Hotties, Mother Fitness has arrived and she's ready to spread Big Fitness Energy to all! Start feeling #RealHotGirlEnergy at Planet Fitness today!" The integrated marketing campaign includes advertising and commercial spots, a unique AR filter, and in-app Planet Fitness workouts inspired by Megan herself. Additionally, a co-branded exclusive merchandise line (which includes crew neck sweatshirts declaring 'Big Fitness Energy for Everybody (-ody-ody)', bucket hats, and water bottles emblazoned with '