Last year, ViacomCBS announced its CBS All Access streaming service would soon rebrand as Paramount+, to better reflect the expanded content lineup following the Viacom-CBS merger in 2019. Today, the company says it has set a launch date for Paramount+ in the U.S.: March 4, 2021. It’s also sharing the launch dates for other international […]
Farewell
CBS All Access, we hardly knew you. ViacomCBS is officially rebranding its streaming service from CBS All Access to
Paramount+, joining the many streaming platforms that have added a plus sign to their name. The name change will be official by early 2021.
As if the streaming wars couldn’t get complicated enough, companies have to frequently change the titles of their platforms and confuse us further. First it was WarnerMedia and its baffling rollout of HBO Max (RIP HBO Go and HBO Now), and now ViacomCBS is pulling the same schtick with CBS All Access, which will soon be rebranded as Paramount+. Joining the trend of streaming platforms with a plus sign in their name (see: Apple TV+, Disney+, ESPN+, Ryan Reynolds’ Mint Mobile+), CBS All Access is becoming Paramount+ in early 2021, per a press release from ViacomCBS.
ViacomCBS has announced that its rebranded streaming service, Paramount+, will launch on March 4 in the U.S. and Canada. The service is also coming to more countries around the world.
ViacomCBS confirmed today (Jan. 19) plans to launch its Paramount+ streaming service in the U.S. on March 4, months after the media conglomerate first revealed it would be rebranding CBS All Access .