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April 08, 2021
LG
LG is going big on AR and VR to change how customers interact with their products. As we’ve increasingly moved to online shopping, some of the customer experience has been lost.
There are two new solutions from LG, each using one aspect of AR and VR.
LG Virtual Studio , allows customers to scan in their own room using their phone and place 360-degree rotatable renders of each model of LG’s AV products in the room to see how they would look and how much room they would take up.
The LG TV Simulator uses LG designed default rooms to place their AV solutions within for users to experience. The simulator offers three living room sizes for customers to choose from, six interior styles and every TV screen size and mount option from LG’s 2021 LG TV range (including OLED, QNED Mini LED, NanoCell, UHD, and FHD).