Indian startup Salud Beverages is expanding its range of ready-to-drink alcoholic drinks, while also branching out into a fashion line, music playlists, and a collection of NFTs, as it seeks to appeal to consumers new to the market.
Indian startup Salud Beverages is expanding its range of ready-to-drink alcoholic drinks, while also branching out into a fashion line, music playlists, and a collection of NFTs, as it seeks to appeal to consumers new to the market.
"Alcohol is a very big category and we have on purpose decided to experiment," Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. "We re very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind."