Gatorade chief marketing officer Kalen Thornton on evolving the sports drink’s playbook
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Ironically, the sports drink category wasn’t very competitive for a while. That has all changed thanks to increased competition, a recent spate of innovation and a new player on the field for Gatorade. Former Nike exec and Dallas Cowboys linebacker Kalen Thornton shares his vision for Gatorade’s brand marketing as it looks to the future of sport.
Gatorade has dominated the sports drink category since its inception in 1965. For much of its run, the PepsiCo-owned beverage has leveraged its powerful heritage and high-profile partnerships with some of the world’s top athletes. And try as they might, Coca-Cola could never really find a way to compete via Powerade or any of its other products.
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SFA Softball picked first in Southland Conference preseason poll SOUTHLAND CONFERENCE (Source: SOUTHLAND CONFERENCE) By Southland Conference | February 5, 2021 at 10:58 AM CST - Updated February 8 at 1:00 AM
FRISCO, Texas (News release) - Stephen F. Austin is the preseason favorite heading into the 2021 Southland Conference softball season, the league announced Friday morning.
The 2021 preseason softball poll is presented by Ready Nutrition and was voted upon by head coaches and sports information directors from around the conference. Voting for one’s own school is not permitted.
The Ladyjacks concluded preseason voting with 235 points and 17 first-place votes to claim the top spot on the preseason poll. SFA returns a league-best five preseason all-conference selections, headlined by first-team pitcher Kassidy Wilbur. Although the 2020 season was shortened, the Ladyjacks’ pitching staff accrued a league-best 1.61 earned-run average, limiting opponents to a .161 batting