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A January survey by personal finance site Finder.com found that 35% of nearly 2,400 people surveyed said they didn t need to buy supplies in the last year because they were already stocked up. And the financial new website 24/7WallSt.com estimated in 2013 that there were then 3.7 million preppers in the U.S., comprising a market potentially worth billions of dollars. Here s a look at some of the products that preppers stock up on, plus some big-ticket items that only the most extreme (or wealthy) preppers might spring for: Bulk food supplies with a 25-year shelf life ReadyWise is a leading brand in the category of emergency food supplies, where truly committed preppers can spend upwards of almost $9,000 on a 4,320-serving supply of varied freeze-dried food pouches that the company says can last a single person over 500 days, or a family of four (two adults, two children) up to 126 days. The food even has a 25-year shelf life, so there s no need to dig in right away.

New yorkUnited statesSouth dakotaOprah winfreyBrandon erikssonSimon huckKim kardashianKanye westRobert vicinoWise companyReady hourReady projectKim kardashian westMarch instagram storyAmerican red crossDay emergency preparedness kit