We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the marketplace besides antihistamines. However, one brand is hoping to change that.
We’ve all heard of dairy or gluten intolerances, but what about alcohol intolerance? If you’re of Asian descent, this likely isn’t breaking news. But if not, there is a genetic mutation that causes what is known as alcohol flush reaction, and it impacts an estimated 45% of East Asians. Despite its prevalence, there aren’t many solutions in the marketplace besides antihistamines. However, one brand is hoping to change that.