After the phenomenal success of the three seasons of Cadbury Dairy Milk Gaane Mishti Season, Cadbury Dairy Milk, in association with Anandabazar Patrika and The Telegraph is back with its fourth edition for the quintessential music and mishti lovers
As part of a campaign, over 140 outlets from different corners of Bengal have come together to recreate the age-old mishtis of varied festivals using Cadbury Dairy Milk as the key ingredient.
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There was a relatively lower release of new songs by production houses as their emphasis shifted towards drama production. Despite this, listeners continued to enjoy and appreciate the existing Bengali tracks.
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