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He thinks big, and he has patience to see those projects through to fruition.
Ek was raised in Stockholm s working-class suburb of Ragsved. His father left the family when Daniel was young. He s always had something to prove. Being left by his dad was a formative experience, Carlsson said.
Pelle Snickars, co-author of The Swedish Unicorn: the story about Spotify , describes Ek as quite Swedish in terms of values . We don t see him on magazine covers alongside celebrities, he s not hierarchical and does not hesitate to showcase his collaborators, Snickars told AFP.
With around 9 percent of Spotify s capital and 37 percent of voting rights, Forbes put Ek s fortune at an estimated 4.8 billion in April 2021.