Smart corporate communications departments sometimes use social media and other external channels to ensure key messages reach and resonate with their internal audiences.
Email and social media are staples of customer engagement strategies, but the humble text message has emerged as a powerful channel for connecting with audiences.
Certain skills are so highly valued by comms leaders today, professionals who gain and master these abilities will increase their attractiveness to employers.
For a newcomer to PR, how you are perceived by industry leaders and peers at your first networking event can present both opportunities and challenges in the future.