Discount grocer ties with P&G with seven winning products
Product of the Year USA named 41 winning items in the 2021 Product of the Year Awards, with food and beverages accounting for a quarter of the honored products and Aldi one the top-winning companies.
Announced yesterday, each of the winning products was recognized as the most innovative in their category by New York-based Product of the Year (POTY). The items were chosen by 40,000 American shoppers in a nationally representative survey conducted by consumer and retail research firm Kantar.
Among the 2021 winners, the consumables, health and beauty care, and home care categories led the way with 13 products apiece, followed by pet care with two winners. Of the winning companies, discount grocer Aldi and CPG giant Procter & Gamble (P&G) each took home seven Product of the Year Awards, followed by Henkel and Bayer Consumer Health, each with three. CVS Health was the only other retailer to garner a POTY award.