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This is something that we ve been looking to do for a while, says
Edgar Andino, Ozuna s manager. We’ve been looking at what gaming has been doing for artists, the masses and the unique engagement within the gaming community. We understand that this is the future. We realized this could be an interesting opportunity for not only gaming but also fashion and music.
In the upcoming months, Ozuna s now-iconic teddy bear logo will be incorporated on the professional jerseys worn during XSET s competitive games. That ll be a first for a team to have a musical logo presence, says Selkoe.
Future initiatives include an NFT dropping mid-May, and gaming will play a major role at Ozuna s Cancun Fest scheduled for Nov. 4-8.