‘Brands thought black didn’t sell’: What’s changed for black consumers since George Floyd’s death?
BBC
‘Brands thought black didn’t sell’: What’s changed for black consumers since George Floyd’s death?
One year on from the murder of George Floyd, rapper Saskilla asks whether the promises from brands to be more inclusive have been kept.
Thea de Gallier
“When George Floyd was killed, the whole world and their gran made promises that life would get better for black people. But did they mean it?”
This is the question that rapper Saskilla asks as he sets off to find out whether the sharp increase in activism and allyship in the wake of George Floyd’s murder sparked real change. In Do Black Lives Still Matter? he questions whether the promises made in the aftermath of the incident are still being adhered to a year on.