Close to 70 percent of respondents in a recent Revenue Management Solutions survey reported visiting a quick-service drive-thru at least once in the past week. Although the channel is tracking below COVID peak (when other options were scarce) it remains materially ahead of 2019 usage. Beyond accelerated adoption brought on by the pandemic, one culprit is the continued rise of mobile ordering and the desire of consumers to access brands on their own terms.
Panera s Drive-Thru Pick-Up, which combines the ease of the digital ordering experience with the comfort and convenience of the drive-thru window, is available nationwide, according to Chris Correnti, SVP of channels and guest experience. "Panera pioneered the idea of digital…