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We Got A Sneak Peek At Panera s New Craft Bakery Stores And They re Incredible

Panera Bread Continues To Innovate The Fast Casual Guest Experience, Announces Plans For New Bakery-Cafe Design

Share this article Share this article ST. LOUIS, May 20, 2021 /PRNewswire/  Panera, a leader and innovator in the fast-casual restaurant segment, today unveiled its next-generation Panera bakery-cafe restaurant design. As the brand that introduced fast casual to the industry, Panera is redefining its modern experience to serve today s guest. This includes enhanced digital capabilities, personalized options and more drive-thru access for an increasingly off-premise world; yet, the brand is still betting on dine-in with comfortable seating around its signature fireplace and a focus on its unique craft bakery experience within a vibrant, warm and welcoming environment. Panera Next Gen Cafe

Panera Bread Unveils Next-Gen Restaurant Design

Panera bread wants to combine off-premises growth and in-store experience in its new look. Like many quick-service chains across America, Panera Bread finds itself at a COVID-19 crossroads. The need to court and remove friction from an off-premises swell, yet also the desire to guard the gathering-place DNA it’s long differentiated against. This meeting of two camps led Panera to create a fresh design, doubled the “Next-Gen Café,” which makes key changes on both fronts, and tries to combine them in ways Panera hasn’t attempted before. Built with strategic design firm ChangeUp, it includes enhanced digital, personalized operations, as well expanded more drive-thru access. However, “the brand is still betting on dine-in,” Panera said. And so there’s comfortable seating around the fireplace and a focus on the chain’s craft bakery experience.

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