Keep up with all the highlights from the two-day creativity event which kicked off this morning at 9.15am SGT back live for the first time in five years and held at the Conrad Centennial in the heart of Singapore.
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Campaign Brief Asia asked Leo Burnett Group Manila's Raoul Panes, Carl Urgino and Judy Buenviaje-Medina to reflect on the collaborative creative culture that gave rise to the McDonald's 'Unbranded Menu' campaign, which recently won Grand Prix of the Year at MAD STARS.
McDonald’s innovative campaign that celebrates food and gaming, ‘Unbranded Menu,’ continues its winning streak, this time in the regional awards circuit. At the recently concluded judging for Spikes Asia, the work won a Grand Prix, 2 Golds, and a Silver – the most an agency from the Philippines has