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New formats, flavors, European influence driving pastry innovation
Pastry producers are pushing the pastry category forward with innovative varieties that put a spin on classic pastry offerings.
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Pastry category finds room to grow
Numerous pastry formats posted strong unit and dollar growth over the past year, and manufacturers are building on this demand with more occasions to enjoy.
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Cleaner labels, BFY varieties trending in pastry category
Smaller sizes, cleaner labels and claims like low carb and high protein are performing well.
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