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Cloud Editing Capabilities Grow, Latency Improves
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Increased efficiencies, immersive VR sets help to produce more compelling content
The Vizrt XR Extended Reality system gives journalists virtual, augmented, mixed and extended reality storytelling capabilities.
(Image credit: Vizrt)
SAN FRANCISCO If the last year has proven anything, it’s that broadcasters are a resilient bunch. In March 2020, when newsroom stations began to be shuttered, news staff scrambled for ideas to pull off productions at home.
Despite some hiccups, many stations across the country pulled off a successful, on-the-fly runaround because newsroom production technologies proved up to the task the ability to pull in content, edit proxy material, upload graphics, cache locally all with the final goal of covering breaking news faster even though they weren’t in the newsroom at all.
Technology executives from WarnerMedia, Sinclair and Hearst said at a recent
TVNewsCheck webinar that they’re tackling the content management challenge amplified by the pandemic by using cloud storage and leveraging artificial intelligence and machine learning to improve indexing and searching.
By Glen Dickson | May 13, 2021 | 10:49 a.m. ET.
The proliferation of affordable acquisition gear and explosion in IP transport technology means that broadcasters and cable networks are producing more programming and distributing it on more platforms than ever before. Efficiently managing and fully utilizing all of that content is vital.
The importance of content management has become even more pronounced during the COVID-19 pandemic, as stations and networks have turned to their archives to help fill airtime in the absence of regular news and sports production and relied on content sharing to support distributed workflows.