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Podcast listening is growing in India: Spotify - The Hindu BusinessLine

Indians prefer inspiring content that teaches them something new Audio-streaming platform Spotify conducted a survey with YouGov in India to better understand the listening habits of users. According to the survey, podcasts are gaining popularity among Indian users. “Podcast listening is growing in India, and this medium is a great way for listeners to discover the enriching and entertaining content they want,” Spotify said in a blog post. According to the survey, 46 per cent of the respondents “felt that they have only a bit of time, or none at all, to do the things they liked.” Nearly two-thirds of the respondents wanted more time for activities like general entertainment, relaxation, or learning new things. This is where podcasts helped listeners relax. The platform also gained many first-time podcast listeners this year.

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