London International Awards has invited 120 young creatives from around the globe to Creative LIAisons, the onsite training academy that runs concurrently with LIA Judging in Las Vegas. LIA created this exclusive and sought-after program in 2012 as a way of giving back to the industry. There are no
January 27 2021, 11:52 am | BY Kim Shaw | 2 Comments
When it comes to late night hunger pains in Vietnam, hawker stall and street food are generally the choices, since it has always been a part of the landscape after sunset. McDonald’s has not been on the top of people’s minds, which is why Leo Burnett Vietnam released this ‘Nocturnal Animals’ campaign to open people’s eyes to the McDonald’s of the night, with something that stands out.
A young, experimental and artistic mindset dominates the night populace of Vietnam. As such, this print and poster campaign slightly deviated from the general McDonald’s happy, colorful look, and created a campaign that retains the iconic arches but subtlety incorporating them in the eyes of nocturnal creatures of Vietnam.