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AskMen Notifications You have no notifications © Getty Images Wide-Ranging Trends Point to a Banner Year Ahead for Men’s Grooming Shares Even though the pandemic slowed down so much of the average day-to-day, one of the things that didn t slow down was the continued male embrace of all things health and wellness. More and more publications targeted towards men are talking about the importance of skin care and services, says Dr. Jessica Wright, owner, operator, and medical director of skincare practice Rejuvenate Austin. We see fitness forums increasingly talking about CoolSculpting . and cosmetic dermatologists are also targeting their marketing towards men.

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