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An elephant in Botswana
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The best laid plans of mice and men – as the oft-paraphrased Robert Burns quotation runs – have a habit of going awry. You would certainly be thinking this way if you had spent most of 2019 preparing to launch a tour operator, and had tentatively opened for business in the November – only to find yourself overtaken by global troubles almost immediately.
“Yes, it’s far from ideal to be building a new travel company during a pandemic,” Charlie Potter says, with a wry smile and a resigned raising of the eyebrows. “And I’m sure that, if there hadn’t been a pandemic, we would be much further down the line than we now are. But we made a decision at the start of this journey that what we are doing is worthwhile – and something that needs to be done. And we are determined to get there.”