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A new offering of mountain bikes and altered business model for Saracen.
Eventful changes are afoot at the Milton Keynes company, with Saracen updating many of its frames and changing its sales model.
The most significant announcement from Saracen, is that it will now be selling the entire product portfolio online.
Andy Ayers, senior brand manager at Saracen, is in no doubt regarding the company’s new transactional model. “This is a huge moment in Saracen’s history and one we felt was necessary for the brand to progress. By selling direct we can price and spec bikes more competitively than ever before, which is only a good thing for riders. We are incredibly excited about the new Ariel platform and have tried to design progressive bikes that are super fun to ride.”