Anil Jayaraj, Viacom18 Sports, CEO, says the broadcaster wants to revolutionise premium long-form content by addressing access, affordability and language barriers.
Best Media Info: It is for the first time that JioCinema will be airing IPL and that too for free. While it is still early, marketers are weighing in the pros and cons of advertising on JioCinema| In-depth News