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Ralph Kooi News Today : Breaking News, Live Updates & Top Stories | Vimarsana

What were we reading in 2021? | Marketing Magazine

It was an unpredictable year for everyone. But what were we reading in 2021? Here’s Marketing mags’ top articles for the year.

Battling the ecommerce fraud dilemma as a brand

Bevilles fine jewellery retailer shares how it's worked to manage fraud while still keeping customers happy

2020 changed the way Australians shop Can your store keep them in 2021 and beyond?

13 January 2021    4 min read Notable ecommerce acceleration and evolving consumer behaviours have changed how retailers conduct business. Ralph Kooi shares the key areas that merchants should focus on for the best ROI when it comes to digital shopping. Australian ecommerce has had unprecedented growth since April 2020. By year’s end, the market came close to hitting growth forecasts that were originally set for five years from now, as more people shop online, more often, for more types of products. Ecommerce is now a bright spot in the Australian economy and a lifeline for consumers who are working and sheltering at home. Many merchants who’ve rushed to adapt to these new conditions with quick fixes are wondering how long this change will last and how much they should be investing for long-term ecommerce growth.

ClearSale Expands Support for Australian Ecommerce Merchants during Historic Market Growth

ClearSale Expands Support for Australian Ecommerce Merchants during Historic Market Growth ClearSale Expands Support for Australian Ecommerce Merchants during Historic Market Growth International fraud protection leader ClearSale (https://www.clear.sale) is proud to announce the expansion of its presence in Australia to support the countrys rapid ecommerce growth. ClearSales client base in Australia is poised to grow by 40% during 2020, following a 60% increase from 2018 to 2019. Ecommerce is expected to comprise 15% of Australias total retail market by year-end, five years ahead of projections for that level of growth, according to the Australia Post 2020 Ecommerce Industry Report. To oversee the expansion, ClearSale has appointed Ralph Kooi as Country Manager for Australia. Kooi, who is based in the Greater Sydney area, brings to his new role extensive management experience in business development, marketing and sales in the Australian market.

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