Hawes & Curtis Launches Loungewear Collection In Response To The New Norm
LONDON, Jan. 26, 2021 /PRNewswire/ British heritage brand Hawes & Curtis www.hawesandcurtis.co.uk launches its first ever luxury loungewear collection to reflect consumer demand during the pandemic. This comes as lockdown shopping behaviours have seen customers more likely to purchase apparel with a casual slant.
Since 1913 Hawes & Curtis has been best known for its quality formalwear, fine tailoring and premium cotton shirts. To reflect the current climate, the brand is expanding its product offering by adapting its styling requirements to reflect the changing needs of its customers.
The pared-back capsule collection features elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in super-soft organic cotton fabric. Designed to be the off-duty go-to, every piece has been cut with a modern fit without compromising on comfort.