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1 in every 2 gamers will attempt a new game after seeing its ad on OTT platforms

1 in every 2 gamers will attempt a new game after seeing its ad on OTT platforms
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Rajiv bakshiZee entertainment enterprises limitedChief operations officer

Consumption of content on OTT apps helps to increase the growth of smartphones users, finds ZEE5 Intelligence Monitor research

Over 50 percent of smartphone users in the metros are planning to replace their gadgets within the next six months, according to research conducted by the OTT platform ZEE5.

Rajiv bakshiEntertainment enterprisesConsumer insightsTrends reportZee5 intelligence monitorOtt platformsRajiv bakshiE commerceOnline gaming

OTT content triggers the urge for upgrading smartphone: ZEE5 Intelligence Monitor

OTT content triggers the urge for upgrading smartphone: ZEE5 Intelligence Monitor

Rajiv bakshiEntertainment enterprisesConsumer insightsTrends reportChief operations officerEnterprises limited

Non-metro locations emerging as hotbed for online gaming: Report

With the advent of technology, the online gaming industry has been growing aggressively for the last couple of years. Today with 433 million gamers, India is home to the world's second-largest online gaming market by volume.

Rajiv bakshiVatsal shahGaussian networkIntelligence monitorNon metroCity locationsOnline gamingNtelligence monitor report

No other platform provides the kind of precision and segmentation that OTT offers : Rajiv Bakshi, ZEEL

The chief operations officer - revenue speaks to us about ‘ZEE5 Intelligence Monitor’ and how its findings assist marketers.

Rajiv bakshiZee entertainment enterprisesRecommerce reportMonitor edtech report compressed

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