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E-commerce platforms are altering the dynamics of organized spices market: Youtuber Chef Kabita Singh, ET Retail

Youtuber Chef Kabita Singh: As per a report from the financial services firm Avendus, the branded spices market is set to double to Rs 50,000 crore in the next two years (by 2025). This growth shall be due to a strong consumer shift from loose and home-ground masalas to packaged spices driven by a focus on health and convenience.

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