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Mumbai: BMC to revoke license of firms that cut trees to clear view for ad hoardings
Mumbai: BMC to revoke license of firms that cut trees to clear view for ad hoardings
The Brihanmumbai Municipal Corporation’s D ward has decided to revoke the license of firms that cut trees to clear the view for their advertising hoardings in Mumbai.
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UPDATED: February 20, 2021 17:16 IST
On February 3, residents of Girgaon Chowpatty witnessed illegal hacking of trees and reported it to the BMC. (Representative photo)
In stringent action against hacking of trees, Brihanmumbai Municipal Corporation’s (BMC) D ward has moved a proposal to revoke the hoarding license of advertising companies who deployed men to cut trees and clear the view for their hoardings in Mumbai s Girgaon and Malabar Hill. The firms will be issued show-cause notices to respond to the entire issue.
The stump of the banyan tree at Girgaon Chowpatty
MUMBAI: BMC has decided to revoke the licences of two advertising companies for allegedly deploying men to hack trees to clear the view for their hoardings in Girgaon and Malabar Hill earlier this month. BMC has moved a proposal to revoke their hoarding licences. Officials said their licences would be revoked after they are issued showcause notices.
This will be the first instance where advertising companies would lose their licences for hacking trees to clear the view for hoardings.
BMC’s D Ward has moved a proposal to cancel the licences of Orion Advertisers for its hoardings at Girgaon Chowpatty’s Tambe Chowk and that of Selvel Publicity at Malabar Hill near Jindal Mansion.
‘Tree axed to clear view for hoardings’
MUMBAI: Police have arrested two senior executives of leading outdoor advertising agencies, including the CEO of one, for the illegal hacking of trees in south Mumbai last week. Police have now made six arrests in the case. Atul Ashar, CEO of Orion Advertisers, was arrested on Tuesday for the hacking of a banyan at Girgaon Chowpatty. He was released on bail by a court on Wednesday. Rumi Filly Marawala, general manager of Selvel Publicity, was arrested on Wednesday for the hacking of a tree at Malabar Hill near Jindal Mansion and remanded to police custody. Ashar was arrested by Gamdevi police and Marawala by Malabar Hill cops. Ashar did not respond to calls or text messages from TOI.
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