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When did Spotify Wrapped get so chatty?

“In 2021 you did what you had to do.” “You always understood the assignment.” “You deserve a playlist as long as your skin care routine.” No, these phrases were not uttered by a TikTok star or a cool mom. Instead, they are idioms that appear in the annual data-driven marketing campaign known as Spotify Wrapped.

When Did Spotify Wrapped Get So Chatty?

This year’s data dump from the streaming music service leaned heavily on contemporary buzzwords and slang and inspired many, many memes.

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