The Surat-based company responds to the changes in the traditional print mindset in Gujarat, with a thoughtful new work process.
Read more about Birju Talati and his focus on print integration in the Sunday Column
Just when the textile industry in the city of Surat was preparing for the wedding season, Covid-19 struck. The city, known as the hub of textile printing, which had supplied clothing worth Rs 10,000-crore a couple of months ago before the lockdown, was waiting for the payment to arrive, found close to Rs 9,500-crore stuck, with no possibility of it coming any soon.
“Our primary business is catering to print requirement of textile industry. Since it was severely affected during the pandemic, there was little work,” says Birju Talati, partner at Metro Printers in Surat. “But during Diwali and the subsequent marriage season things have improved, more than expected.”