The Period Story is a special video by fem-tech brand Nua. Ravi Ramachandran, Founder, and CEO, Nua, in a statement, called it "a conversation that does not deserve a hushed tone. For children, be it girls or boys, parents need to start the conversation with them early and slowly so that their understanding can be built before puberty hits". 🎥 Menstrual Hygiene Day 2022: Deepika Padukone Shares Heartwarming ‘Period Story’ To Raise Awareness.