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Misleading Alton Towers rainy day guarantee advert breached rules

Misleading Alton Towers rainy day guarantee advert breached rules
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Alton Towers rapped by ASA over misleading Rainy Day Guarantee offer

Alton Towers rapped by ASA over misleading Rainy Day Guarantee offer
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Alton Towers rapped by advertising standards agency after commercial saying visitors could get a free day if the weather affected the rides failed to mention it had to rain for an HOUR to be valid

The rainy day guarantee was deemed misleading by the Advertising Standards Agency (ASA) after a customer complained about the one hour of rain term which the advert failed to mention.

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ASA bans Alton Towers misleading Rainy Day Guarantee ad

The ad did not specify that the Rainy Day Guarantee would come into play only after one continuous hour of rain.

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Alton Towers Rainy Days Guarantee advert breached rules

The advert offered visitors a free return, but missed significant information, the watchdog says.

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